SWATCH
Swatch is a Swiss watch company founded in 1983 by Ernst Thomke, Elmar Mock, and Jacques Müller. It is a subsidiary of The Swatch Group. The Swatch product line was developed as a response to the "quartz crisis" of the 1970s and 1980s, in which inexpensive, battery-powered, quartz-regulated watches were competing against more established European watchmakers focused on artisanal craftsmanship producing mostly mechanical watches.
The name Swatch is a contraction of "second watch," its concept of "low-cost, high-tech, artistic and emotional" watches marketed as casual, disposable accessories.
nocturnes
- 2022-01-15T00:00:00.000000Z
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- 2021-08-29T00:00:00.000000Z
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- 2022-08-04T00:00:00.000000Z
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